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Article :
The Top Ten Ezine Tips
Article :
The Top Ten Ezine Tips
by Paul Barrs
1. Quality vs. Quantity
Without question the most important aspect of any publication is
the quality of it's content. However, as number one on the Top
Ten List you need to look at the quality of your subscribers. Is
it better to have a database of 20,000 lousy prospects for your
business or 2,000 top prospects? Without doubt - you'll generate
more income from the 2,000 then the 20,000. Stay away from free
swap subscriber services - generate your leads only through
quality opt-in websites through Joint Ventures and reciprocal
exchanges.
2. Double Opt-in for Security
This one is a real corker. Without doubt it's much easier, faster
and simpler to prescribe a single opt-in system for your
newsletter subscribers. However, if you do not take the time to
confirm each and every subscription you run the very real risk of
having numerous email addresses added to your list without either
your knowledge of the consent of the email address owner. This
can lead to Spam complaints and greater problems. Double opt-in
your list for your own security and protection as well as that of
your subscribers.
3. Original Content
How long does it take to write an article? This one is about half
an hour tops, which includes editing and proof-reading. While
there are many thousands of articles available with reprint
rights through the net today, and articles available on every
conceivable topic, you should also ways take the time out to
create some of your own original content for your publication.
The extra add ins and addition reproduced content can then
supplement your own work. Do this to build credibility and trust
with your readers.
4. Easy Opt-out
Just as double opt-in subscriptions provides security for your
own peace of mind, you need to also make it as "easy as
possible" for your subscribers to leave you. Strange
concept? Yes. Make it a little tough to join with you and then
easy to leave. When you list builds to tens of thousands you'll
have an incredible database of good, strong loyal people who not
only want what you have to offer, but will take the time to read
it - and at a later date, become your paid customers.
5. Solid Bonuses
One great way to encourage people to push through the double
opt-in subscription procedure is to offer then good bonus items
once the subscription is complete. Better yet, don't make your
bonus items good, make them great. Make them unique. Make it so
that these bonus items are simply not available anywhere else on
the net. In a nutshell, you want to almost 'bribe' them in
exchange for their email address subscription.
6. Minimal Ads
Here is one of the fastest 'killers' of ezine subscription
databases. Too many advertisements. With all due respect, while
you may think that offering free ads as a bonus for
subscriptions, forget about it. The only one they are going to
want to read is there own. I would strongly recommend against
more than one or perhaps two ads per issue. Nothing more. Give
them content, not ads.
7. Soft Sell Only
The soft sell approach comes right behind the ads approach. No
one likes to be sold anything, however we do like to feel we've
done the research to then make a decision to buy. Why not change
your ads to a product review, or an information update - then
link to the product. Don't just sell them on something, inform
them - they'll make abetter decision and be more likely to order
from you.
8. Add Your Personality
Along with adding your own original content is to add your
personality to what you do. The first task is to gain a new
subscriber, the second is to keep them, the third is to have them
refer their friends. To do this you need to stand out from the
crowd and be unique. Ask yourself the question, what will make a
customer read my ezine before the rest when it arrives in their
in-box. Answer this and you'll have discovered one of the major
keys to ezine publishing success.
9. Regular as Clockwork
No explanation is really required here but it just require a
mention. If you say you're going to publish weekly - then do it!
10. Special Offers
Finally, a great way to build your subscription base is to
arrange joint venture special offers with other publishers. Don't
seek to give the standard 'run of the mill' percentage based
discount, instead seek out at least one quality offer each month
that gives 'real value' to your readers. If you can arrange a
joint venture ezine recommendation where you recommend another
publication, and they do the same for you (with some unique bonus
thrown in) you can literally double your subscriber rate within a
few weeks. This is a powerful way to grown your subscriber
loyalty and your subscriber database.
Most important, be creative. Seek out other top publications and
look to improve on them. Don't get stuck into the repeat repeat
repeat mindset.
Be different. Stand out. Be unique. =======================================
Paul Barrs is the creator of
"The Complete Guide to
Home Business Success",
as well as being a professional speaker, trainer and presenter.
He would like to offer you a free subscription to his "Home
Business Gold Online Audio e-Magazine" where each week
you'll receive a free audio seminar delivered to your in-box. To
get your subscription, go now to
http://www.paulbarrs.com/ today.
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