|
| |
|
Free
Bonus Spotlight -
"Secrets of Internet Millionaires"
Bundle - 585$
value!! Yours F-R-E-E. To grab this
power packed bundle - Click Here |
Free Work at Home Business
Opportunity
-
Article :
Business Tips To
Help You Succeed
Article :
Business Tips To Help You
Succeed
by Jack Humphrey
http://power-linking-profits.com
GENERAL IDEAS
- Never let a
day pass without engaging in at least one marketing
activity.
- Determine a
percentage of gross income to spend annually on
marketing.
- Set specific
marketing goals every year; review and adjust
quarterly.
- Maintain a
tickler file of ideas for later use.
- Carry
business cards with you (all day, every day).
- Create a
personal nametag or pin with your company name and
logo on it and wear it at high visibility meetings.
TARGET
MARKET
- Stay alert
to trends that might impact your target market,
product or promotion strategy.
- Read market
research studies about your profession, industry,
product, target market groups, etc.
- Collect
competitors’ ads and literature; study them for
information about strategy, product features and
benefits, etc.
- Ask clients
why they hired you and solicit suggestions for
improvement.
- Ask former
clients why they left you.
- Identify a
new market.
- Join a
list-serve (email list) related to your profession.
- Subscribe to
an Internet usenet newsgroup or a list-serve that
serves your target market.
PRODUCT
DEVELOPMENT
- Create a new
service, technique or product.
- Offer a
simpler/cheaper/smaller version of your (or another
existing) product or service.
- Offer a
fancier/more expensive/faster/bigger version of your
(or another existing) product or service.
- Update your
services.
EDUCATION,
RESOURCES AND INFORMATION
- Establish a
marketing and public relations advisory and referral
team composed of your colleagues and/or neighboring
business owners to share ideas and referrals and to
discuss community issues.
- Meet
quarterly for breakfast.
- Create a
suggestion box for employees.
- Attend a
marketing seminar.
- Read a
marketing book.
- Subscribe to
a marketing newsletter or other publication.
- Subscribe to
a marketing list-serve on the Internet.
- Subscribe to
a marketing usenet newsgroup on the Internet.
- Train your
staff, clients and colleagues to promote referrals.
- Hold a
monthly marketing meeting with employees or associates
to discuss strategy, status and to solicit marketing
ideas.
- Join an
association or organization related to your
profession.
- Get a
marketing intern to take you on as a client; it will
give the intern experience and you some free marketing
help.
- Maintain a
consultant card file for finding designers, writers
and other marketing professionals.
- Hire a
marketing consultant to brainstorm with.
- Take a
"creative journey" to another progressive city or
country to observe and learn from marketing techniques
used there.
PRICING AND
PAYMENT
- Analyze your
fee structure; look for areas requiring modifications
or adjustments.
- Establish a
credit card payment option for clients.
- Give regular
clients a discount.
- Learn to
barter; offer discounts to members of certain
clubs/professional groups/organizations in exchange
for promotions in their publications.
- Give "quick
pay" or cash discounts.
- Offer
financing or installment plans.
MARKETING
COMMUNICATIONS
- Publish a
newsletter for customers and prospects. (It doesn’t
have to be fancy or expensive.)
- Develop a
brochure of services.
- Include a
postage-paid survey card with your brochures and other
company literature. Include check-off boxes or other
items that will involve the reader and provide
valuable feedback to you.
- Remember,
business cards aren’t working for you if they’re in
the box. Pass them out! Give prospects two business
cards and brochures -- one to keep and one to pass
along.
- Produce
separate business cards/sales literature for each of
your target market segments (e.g. government and
commercial, and/or business and consumer).
- Create a
poster or calendar to give away to customers and
prospects.
- Print a
slogan and/or one-sentence description of your
business on letterhead, fax cover sheets and invoices.
- Develop a
site on the World Wide Web.
- Create a
"signature file" to be used for all your e-mail
messages. It should contain contact details including
your Web site address and key information about your
company that will make the reader want to contact you.
- Include
"testimonials" from customers in your literature.
Test a new mailing list. If it produces results, add
it to your current direct mail lists or consider
replacing a list that's not performing up to
expectations.
- Use colored
or oversized envelopes for your direct mailings. Or
send direct mail in plain white envelopes to pique
recipients' curiosity.
- Announce
free or special offers in your direct response pieces.
(Direct responses may be direct mail, broadcast fax,
or e-mail messages.) Include the offer in the
beginning of the message and also on the outside of
the envelope for direct mail.
MEDIA
RELATIONS
- Update your
media list often so that press releases are sent to
the right media outlet and person.
- Write a
column for the local newspaper, local business journal
or trade publication.
- Publish an
article and circulate reprints.
- Send timely
and newsworthy press releases as often as needed.
- Publicize
your 500th client of the year (or other notable
milestone).
Create an annual award and publicize it as an
outstanding employee of the year.
- Get public
relations and media training or read up on it.
- Appear on a
radio or TV talk show.
- Create your
own TV program on your industry or your specialty.
Market the show to your local cable station or public
broadcasting station as a regular program. Or, see if
you can air your show on an open access cable channel.
- Write a
letter to the editor of your local newspaper or to a
trade magazine editor.
- Take an
editor to lunch.
- Get a
publicity photo taken and enclose with press releases.
Consistently review newspapers and magazines for
possible PR opportunities.
- Submit "tip"
articles to newsletters and newspapers.
- Conduct
industry research and develop a press release or
article to announce an important discovery in your
field.
- Create a
press kit and keep its contents current.
CUSTOMER
SERVICE AND CUSTOMER RELATIONS
- Ask your
clients to come back again.
- Return phone
calls promptly.
- Set up a
fax-on-demand or email system to easily respond to
customer inquiries.
- Use an
answering machine or voice mail system to catch
after-hours phone calls. Include basic information in
your outgoing message such a business hours, location,
etc.
- Record a
memorable message or "tip of the day" on your outgoing
answering machine or voice mail message.
- Ask clients
what you can do the help them.
- Take clients
out to a ball game, a show or another special event
just send them two tickets with a note.
- Hold a
seminar at your office for clients and prospects.
- Send
hand-written thank-you notes.
- Send
birthday cards and appropriate seasonal greetings.
- Photocopy
interesting articles and send them to clients and
prospects with a hand-written "FYI" note and your
business card.
- Send a book
of interest or other appropriate business gift to a
client with a handwritten note.
- Create an
area on your Web site specifically for your customers.
- Redecorate
your office or location where you meet with your
clients.
NETWORKING
AND WORD OF MOUTH
- Join a
Chamber of Commerce or other organization.
- Join or
organize a breakfast club with other professionals
(not in your field) to discuss business and network
referrals.
- Mail a
brochure to members of organizations to which you
belong.
- Serve on a
city board or commission.
- Host a
holiday party.
- Hold an open
house.
- Send letters
to attendees after you attend a conference.
- Join a
community list-serve (email list) on the Internet.
ADVERTISING
- Advertise
during peak seasons for your business.
- Get a
memorable phone number, such as "1-800-WIDGETS."
- Obtain a
memorable URL and email address and include them on
all marketing materials.
- Provide
Rolodex® cards or phone stickers pre-printed with your
business contact information.
- Promote your
business jointly with other professionals via
cooperative direct mail.
- Advertise in
a specialty directory or in the Yellow Pages.
Write an ad in another language to reach a
non-English-speaking market. Place the ad in a
publication that market reads, such as a Hispanic
newspaper.
- Distribute
advertising specialty products such as pens, mouse
pads or mugs.
- Mail
"bumps," photos, samples and other innovative items to
your prospect list. (A bump is simply anything that
makes the mailing envelope bulge and makes the
recipient curious about what’s in the envelope!)
- Create a
direct mail list of "hot prospects."
- Consider
non-traditional tactics such as bus backs, billboards
and popular Web sites.
- Project a
message on the sidewalk in front of your place of
business using a light directed through words etched
in a glass window.
- Consider
placing ads in your newspaper’s classified section.
- Consider a
vanity automobile tag with your company name.
- Create a
friendly bumper sticker for your car.
- Code your
ads and keep records of results.
- Improve your
building signage and directional signs inside and out.
- Invest in a
neon sign to make your office or storefront window
visible at night.
- Create a new
or improved company logo or "recolor" the traditional
logo.
- Sponsor and
promote a contest or sweepstakes.
SPECIAL
EVENTS AND OUTREACH
- Get a booth
at a fair/trade show attended by your target market.
- Sponsor or
host a special event or open house at your business
location in cooperation with a local non-profit
organization, such as a women's business center.
Describe how the organization helped you.
- Give a
speech or volunteer for a career day at a high school.
- Teach a
class or seminar at a local college or adult education
center.
- Sponsor an
"Adopt-a-Road" area in your community to keep roads
litter-free. People that pass by the area will see
your name on the sign announcing your sponsorship.
- Volunteer
your time to a charity or non-profit organization.
- Donate your
product or service to a charity auction.
- Appear on a
panel at a professional seminar.
- Write a "How
To" pamphlet or article for publishing.
- Produce and
distribute an educational CD-ROM, audio or video tape.
- Publish a
book.
SALES IDEAS
- Start every
day with two cold calls.
- Read
newspapers, business journals and trade publications
for new business openings and for personnel
appointment and promotion announcements made by
companies. Send your business literature to
appropriate individuals and firms.
- Give your
sales literature to your lawyer, accountant, printer,
banker, temp agency, office supply salesperson,
advertising agency, etc. (Expand your sales force for
free!)
- Put your fax
number on order forms for easy submission.
- Set up a
fax-on-demand or email system to easily distribute
responses to company or product inquiries.
- Follow up on
your direct mailings, email messages and broadcast
faxes with a friendly telephone call.
- Try using
the broadcast fax or email delivery methods instead of
direct mail. (Broadcast fax and email allows you to
send the same message to many locations at once.)
- Using
broadcast fax or email messages to notify your
customers of product service updates.
- Extend your
hours of operation.
- Reduce
response/turnaround time. Make reordering easy
reminders. Provide pre-addressed envelopes.
- Display
product and service samples at your office.
- Remind
clients of the products and services you provide that
they aren't currently buying.
- Call and/or
send mail to former clients to try to reactivate them.
- Take sales
orders over the Internet.
--------------------------
Jack Humphrey is the Author of "Power linking 2:
Evolution" which hit the net this week to rave
reviews. Grab your copy before your competition
does at
http://power-linking-profits.com
|
|
Sompurna™
- invites you all to:
Start Your Own Home Business
with
Strong Future
International™
Start your work at home business with a winning team.
Free home business opportunity, free training & support
to grow your internet business . Multiple income
streams, Residual & Leveraged Income; 95% of the work is
automated.
Click Here to sign up free. |
|
"Not Only Will I
Show You How to
Make Your Living
Online, I'll Also Pay For
the
Products, Services, and Resources
Needed to Do
It...Guaranteed!"
...Unlimited products, turnkey web-sites,
premium
web hosting, list hosting, autoresponder
service,
pro ad tracking, and much, much
more!
Click Here to Discover the Juicy
Details!
. |
|
|
|
|
Tip Of the Week! |
|
 WARNING!
"Is your business protected...?"
| Unless you know the following SEVEN
RULES, you risk losing 50%
(or more!) of your legitmate opt-in email promotions to
BOGUS spam complaints... |
Click here to get the 7 RULES Now!
|
|
Testimonials |
|
"The SFI home business opportunity works! Becoming MIQ allowed
me to start making renewal income and bonuses in over 130
countries worldwide in less than 48 hours! All of this, plus a
step-by-step training course at my fingertips. If you don't
take the step and join SFI now, you'll wonder why you waited
so long. I cannot recommend any other affiliate program more
strongly."
Patricia Bates
AL, UNITED STATES
---------------------------------------
"Six Figure Income is
one the most outstanding affiliate programs on the Internet."
Michael Caskey
KY, UNITED STATES
---------------------------------------
"SFI is a great home
business opportunity for YOU TO START LIVING LIFE. You are
surrounded by one big family from all over the world. A very
positive business is yours for the taking. You've got to be
crazy not to jump onto SFI. Start your own business today!"
Luann Lepkowski
PA, UNITED STATES
---------------------------------------
"FINALLY! A home based
business opportunity that can be built without doing in-home
presentations, mandatory three-way calls, or mailing
enrollment forms to people who never sign up like they said
they would! And WOW, what an awesome online training site!!!
I've been in networking for a total of three years now with
minimal success, but SFI is what I've needed, and now it's MY
TIME to earn the big dollars!!!"
Brian K. Allen
AZ, UNITED STATES
----------------------------------------
"SFI is a wonderful home based
business opportunity for those tired of being overworked and
under-appreciated. The possibilities of this program are
endless. The hard work and dedication you put in to your
business will be nicely rewarded. Finally, here is the perfect
opportunity to control your own destiny! "
Jodie L. Buchinski
PA, UNITED STATES
---------------------------------------
"I've been in network
marketing for a very long time and thought I had seen it all.
SFI is the most incredible and absolutely best system I have
ever seen to become financially free while helping other
people do the same. Mr. Carson and all his associates who use
his system will become successful and very, very wealthy! SFI
is going to rock the world and bring every other business
venture to it's knees! "
Michael J. Drummer
CO, UNITED STATES
---------------------------------------
The Secrets to
GIANT Affiliate
Checks
Just Released !!!!
Increase your online
sales by 412%
My Email Manager
Profit Info
Web
Host - No Setup
Fee
|
|
